CIA Consulting first seeks to understand your particular strategy, goals, culture, and processes, then uses a proprietary matrix of critical control points to map and measure executional paths such as:

  • Menus
  • Service
  • Sourcing
  • Safety
  • Training
  • Facilities design and equipment
  • Workflow and systems
  • Finance and measurement
  • Concept conversion
  • Third party relationships

GOOGLE: Putting Principles Into Practice

When Google wanted to implement the Menus of Change (MOC) principles for the benefit of its employees and the planet, the company tapped CIA Consulting to lead the operationalization at both the campus and café level. Developed by the CIA and the Harvard T.H. Chan School of Public Health, with an assist from Google on the Sustainable Business Leadership Council, the MOC principles emphasize increasing consumption of plant foods while reducing the role of animal proteins. CIA Consulting worked with the Google Food Team and Bon Appétit Management Company to test the effects of critical control points such as service layout, sensory cues, menu and recipe development, sourcing, and staff training.

Meat consumption was reduced by 20% at the test facilities. Google and the CIA are now developing a World Flavor Lab on the Google campus as a launch pad for further concept and operational testing.

At Your Service

Contact us to access our 70 years of food intelligence and turn our thought leadership into your reality. Simply fill out our contact form and a CIA consultant will get right back to you.

If you’d rather talk in person, give us a call at

845.905.4423